There are many types of audience sampling that can help us with research for finding out our target audience and what they like. Questions can be either closed or open.
Closed questions are when people are given multiple choice and just tick which is relevant to them. These are good questions as they are quick, easy, definate and provide quantative answers.
Open questions are when people are given space to write their answers and can write whatever they want. These questions are useful as they show people's opinions, is detailed and provides qualitive answers.
Questionnaire:
Pros:
- Other people's opinions
- Understanding of what the audience want
- Broad amount of variety of people answering
- Free if your handing it out
- Lots of ways to distribute
- Choose the questions you want to ask (can be specific)
Cons:
- Not everyone answers the questionnaire given to them
- Not everyone has the interests that our target audience have
- Irrelevant answers
- Questions can be misunderstood
- Answers may be dishonest
- Not everyone will take the questionnaire seriously
Focus Group:
Pros:
- Get reason behind answer
- Face to face conversation
- Immediate responses
- Better answers, easy to ask depth behind answer
- Bounce off of eachother
Cons:
- Similar Responses
- Can go off topic
- Time consuming
- Some may just agree and go along with other peoples answers
- One person may dominate the group
- Group may not interact well
Sampling:
Accidental Sampling is when some sort of sampling is given out to random people
Pros:
- Results represent the public
Cons:
- Irrelevant information
- People may have no interest
Volunteer Sampling:
Pros:
- Willing to answer
- Know about the topic
- Willing to think and give details
Cons:
- Same sort of people
- No variety of people or answers
- If they're your friends then they'll just say what you want to hear
Quota Sampling:
Pros:
- Ask specific people
- Your choice of who you ask
Cons:
- Answers wouldn't represent the public
We have decided to do a questionnaire and a focus group as we think these will help us know what to put in our thriller and know what our target audience like.
Closed questions are when people are given multiple choice and just tick which is relevant to them. These are good questions as they are quick, easy, definate and provide quantative answers.
Open questions are when people are given space to write their answers and can write whatever they want. These questions are useful as they show people's opinions, is detailed and provides qualitive answers.
Questionnaire:
Pros:
- Other people's opinions
- Understanding of what the audience want
- Broad amount of variety of people answering
- Free if your handing it out
- Lots of ways to distribute
- Choose the questions you want to ask (can be specific)
Cons:
- Not everyone answers the questionnaire given to them
- Not everyone has the interests that our target audience have
- Irrelevant answers
- Questions can be misunderstood
- Answers may be dishonest
- Not everyone will take the questionnaire seriously
Focus Group:
Pros:
- Get reason behind answer
- Face to face conversation
- Immediate responses
- Better answers, easy to ask depth behind answer
- Bounce off of eachother
Cons:
- Similar Responses
- Can go off topic
- Time consuming
- Some may just agree and go along with other peoples answers
- One person may dominate the group
- Group may not interact well
Sampling:
Accidental Sampling is when some sort of sampling is given out to random people
Pros:
- Results represent the public
Cons:
- Irrelevant information
- People may have no interest
Volunteer Sampling:
Pros:
- Willing to answer
- Know about the topic
- Willing to think and give details
Cons:
- Same sort of people
- No variety of people or answers
- If they're your friends then they'll just say what you want to hear
Quota Sampling:
Pros:
- Ask specific people
- Your choice of who you ask
Cons:
- Answers wouldn't represent the public
We have decided to do a questionnaire and a focus group as we think these will help us know what to put in our thriller and know what our target audience like.
No comments:
Post a Comment